AC Japan
Uncertain Future
ACジャパン 「白紙の未来」

(FILM)

AIやロボットの進化につれて、新しい仕事、働き方が生み出される未来をどう生きるべきか。子どもにとっては「白紙の未来」に進んでいく、不安と未知の可能性をCGや音楽で表現しました。新しい価値観、日々変化する世界と正面から向き合っていく寛容さを必要とし、社会全体で、子どもたちを支え、ともに歩んでいく社会を目指して制作しました。
尚、この作品では、手話を第一言語とされている方、文字情報の方が馴染みがある方など、様々な聴覚障害者への情報保障として、手話と字幕の両方を入れる取り組みをしています。

In a world where modern technology like AI are continuously developing new jobs and methods of work, humans’ capacity to coexist with technology in this slate future is a question often asked. Shot in the perspective of a young girl anxious in walking towards an “uncertain future”, we incorporated CGI and sound effects to symbolize the unknown possibilities technology possess. This campaign aims to send a message to the mass how humans need to adapt to new norms in an ever-changing world. This film hopes to inspire society to guide the younger generation and move forward together towards the future.
In this work, we are including both sign language and subtitles to guarantee information to people with various hearing impairments. Including those whose first language is sign language and those who are more familiar with written information.

(CREDITS)

  • Client
    Advertising Council Japan
  • Production
    kirameki inc.
  • Executive Producer
    Yoshiki Ishii(kirameki inc.)
  • Producer
    Reiji Kobayashi(kirameki inc.)
  • Production Manager
    Seijiro Hosoya
    Shun Mito(kirameki inc.)
  • Director
    Kazuaki Ue
  • Cinematographer (Main Cam)
    Hitoshi Kato
  • Cinematographer (Sign Language)
    Satoshi Oyamada
  • Lighting
    Nensho Kobayashi
  • Special Effects Supervisor
    Osamu Kikegawa(LOCUST)
  • Art
    Yuki Yonezawa(CINQART)
  • Hair & Make up
    Eito Furukubo(Otie)
  • Stylist
    Katsuhiro Yokota(YKP)
  • Casting
    Chika Mogi(Sense)
  • Cast
    Halo Asada(Space Craft Agency)
  • Sign Language
    Akira Morita
  • Offline Editor
    Yoshinori Kogure
  • Colorist
    Ai Hirata(DIGITAL GARDEN INC.)
  • Online Editor
    Takanori Nakamura(CONNECTION Inc.)
  • CGI
    Shigeru Sasaki(KERU)
  • Music
    Katsuya Yamada(Aiin)
  • Mixing Engineer
    Yu Mitamura
  • Narrator
    Go Jibiki

(FEATURED WORK)