SEIYU
Cooking Misunderstanding 西友 「食卓の誤解 / #料理を手間抜きに」
Cooking Misunderstanding
料理に手抜きはあるのか？
Is there any laziness in cooking?
料理をする人・しない人両方の本音と誤解を明らかにし、料理の”手間”抜きについて考える西友のプロジェクト「#料理を手間抜きに」。
普段料理をしない二人の男性が、ただ料理をするだけではなく献立を考えるところから、買い物に調理、後片付けまで実体験することで、「料理に手抜きはあるのか？」という命題に向き合う様子を映像化しました。
<YouTube>
https://www.youtube.com/watch?v=JPfF3JXechE
<キャンペーンサイト>
https://www.seiyu.co.jp/campaign/rtn/?utm_source=youtube&utm_medium=txt&utm_campaign=rtn
To help resolve this misunderstanding between people who do and don’t cook, we launched the “Making Cooking a Snap” project.
Featuring two men who don’t usually cook, but are tasked to not only cook, but also think about menus, shopping, cooking, and cleaning up. They then experienced firsthand the proposition “Is there any laziness in cooking?” with the process visualised.
<YouTube>
https://www.youtube.com/watch?v=JPfF3JXechE
<Official Website>
https://www.seiyu.co.jp/campaign/rtn/?utm_source=youtube&utm_medium=txt&utm_campaign=rtn
(CREDITS)
- ClientSEIYU
- Productionkirameki inc.
- ProducerTomoaki Kumano(gradation)
Tetsuya Fukushima(kirameki inc.) - Production ManagerKohei Maruta
Ken Miyajima - DirectorMasato Goto(WHOAREYOU)
- CinematographerRAKUDA
Toshiaki Imaoka - Cinematographer (for Recipe Movie)Kazumasa Urakawa
- GafferTakuji Takemoto
- Assistant DirectorKunihiko Takahashi
- Prop StylistMasaaki Ohira(gala)
- Food StylistMidori Minowa
- Production Sound MixerHideto Kikuchi
Hiroshi Noro(ROONSHA) - Casting DirectorHajime Atsuta(AJ)
- Offline EditorJo Kobayashi Bellamy(CHOCOLATE)
- Online EditorMasashi Sato(rSTUDIO)
Koei Ishizaki - Editor (Recipe Movie)Kenji Ichihara
- IllustratorMiltata
- ColorlistBen Conkey
- MusicMassiveMusic Tokyo
- Mix EngineerGaku Shimada(rStudio)
- Director (Internal Movie)Minoru Nomura
- Cinematographer (Internal Movie)Shigeto Mizuno
- Art DirectorKazushige Takebayashi(SHA inc.)
- Art Director & DesignerNatsuki Isa(SHA inc.)
- DesignerRyuji Okura(SHA inc.)
Koki Watanabe(SHA inc.) - Cooking SpecialistJoe san.
Marie Wakana
Boku
