Hitachi

日立製作所
「Build the Rhythm of the City」

Hitachi, Ltd.’s Urban Solutions & Services Business Unit has produced a global brand film, “Build the Rhythm of the City.” The film presents Hitachi’s vision of creating safe and comfortable buildings. By bringing a sense of rhythm and harmony to cities, Hitachi aims to enhance the well-being of the diverse people who gather in these spaces and contribute to a more sustainable and prosperous society. The film was shot in Bangkok, Thailand, in collaboration with the local production company Unboxnow, at buildings equipped with Hitachi elevators and escalators. To create a visual world that would resonate with audiences globally, the production team focused on balancing diversity with a sense of universality in both casting and location selection. The post-production process also involved collaboration with international creatives, resulting in a film designed to reach and connect with audiences across borders.

<Official website>
https://www.hitachi.com/businesses/elevator/