Based on the concept of “Pastel Uplift,” we created a concept film and graphic visuals that express pastel tones and a sense of lightness suited to the Spring/Summer season. Key members of the kirameki team came together for the project, including director Amin Shaikh, cinematographer Kota Watanabe, and photographer Masatoshi Yamashiro. In addition to the concept film, we produced a technical film capturing the full styling process, as well as an interview featuring the hair stylist. For social media, we also developed a range of content, including How-to videos, ASMR pieces, and transformation videos, expanding the project across multiple formats.