LION NONIO
ライオン NONIO
「あなたがいるから」篇

(FILM)

息から始まる気持ちの通う
コミュニケーション

Communication that connects our hearts,
starting with a breath

ライオン株式会社のオーラルケアブランド「NONIO」のTVCMを制作しました。
口臭科学から生まれたNONIO 自分の息に自信が持てれば、もっと素直に、躊躇なく気持ちを伝えられるはず。本CMでは、NONIOが口臭ケアを通して応援する“気持ちの通うコミュニケーション”をテーマに、川口春奈さんと成田凌さんが様々なシチュエーションの中で多彩な感情を経験し、人々とのつながり、そして二人の心の距離が少しずつ近づいていく様子を描いています。また、2026年6月14日に活動終了をしたSHISHAMOの楽曲、「明日も」が作品全体を彩り、前向きなメッセージを届けます。

We produced a television commercial for “NONIO,” an oral care brand from Lion Corporation.
Born from the science of breath care, NONIO believes that confidence in one’s breath allows people to express their feelings more honestly and without hesitation. Centered on the theme of “Communication that resonates”—which NONIO supports—this commercial features Haruna Kawaguchi and Ryo Narita navigating a range of emotions in various situations. It depicts their connections with others and the way the emotional distance between them gradually closes.
Furthermore, the song “Ashita mo” by SHISHAMO—which disbanded on June 14, 2026—adds color to the commercial and conveys a positive message.

(CREDITS)

Client
LION Corporation
Production
kirameki inc.

Producer
Reiji Kobayashi(kirameki inc.)
Production Manager
Seijiro Hosoya(kirameki inc.)
Chiaki Hasegawa
Director
Yoshika Matsuoka(CluB_A)
Cinematographer
Shuho Teramura(momo inc.)
Lighting Director
Takuma Saeki
Art
Mayumi Okamoto(studio tec)
Location Coordinator
Koji Maeyama 
Stylist (for Haruna Kawaguchi)
Chie Takeoka
Stylist (for Ryo Narita)
Shogo Ito(sitor)
Stylist (for AKIRA 100%)
Ayano Otaki(sitor)
Stylist (for Sub Cast)
Risa Ichimiya
Hair & Make up (for Haruna Kawaguchi)
Tamae Okano(storm)
Hair & Make up (for Ryo Narita)
Ai Miyamoto(yosine.)
Hair & Make up (for Sub Cast)
Eri Ito
Casting Director
Tadanori Sugimoto(DEPARTURES)
Main Cast
Haruna Kawaguchi(KEN ON)
Ryo Narita(Sony Music Artists)
Sub Cast
AKIRA 100%(Sony Music Artists Inc.)
Tamayo Suzuki(HIRATA OFFICE)
Mizuki Ochiai(u.m.i management)
Narrator
Yusuke Igarashi(OFFICE OSAWA Co.,Ltd.)
CG Producer
Kohei Iwasaki(FLUX inc.)
Colorist
Haruka Ariga(ARTONE FILM)
Offline Editor
Reika Yugeta
Online Editor
Sakurako Matsumura
Mixing Engineer
Yurie Saito