PARCO2025
AUTUMN
"Echoes of self"
PARCO 2025AWシーズン広告 秋

(FILM,PRINT)

伊豆大島の大自然の中
16mmフィルムで撮影

Into the Wild:
Capturing Izu Ōshima on 16mm Film

PARCO 2025年秋のキャンペーン映像のテーマは“Echoes of self”。情報に溢れる時代の中で、自分自身の内なる声に耳を澄ませる—。 壮大な自然を背景に、都市では得られない感覚や静けさを描き出しました。映像はファッション広告の枠を超え、「自己との再接続」を詩的に表現しています。プロダクションでは、世界各地から才能あるクリエイターをリサーチし、中国人ディレクターAj Duanを起用。DoP・Photographerを中国から招くなど多文化的な感性を融合させています。撮影は素晴らしい自然が広がる伊豆大島にて行い、16mmフィルムを採用。撮影当日はモデルが飛ばされそうになるほどの強風が吹き荒れており、まさに壮大な自然を感じる画となっています。

<公式サイト>

The theme of PARCO’s Autumn 2025 campaign film is Echoes of Self—an invitation to listen closely to one’s inner voice in an era overflowing with information. Set against a backdrop of majestic natural landscapes, the film captures a sense of stillness and perception that cannot be found in the city. More than a fashion advertisement, it is a poetic exploration of reconnection with the self.
For this production, PARCO conducted a global search for creative talent and brought on Chinese director Aj Duan. A diverse and multicultural sensibility runs through the project, with both the director of photography and photographer also coming from China. Filming took place on the strikingly beautiful island of Izu Ōshima, using 16mm film to capture the raw texture of nature. On the day of the shoot, fierce winds swept across the island—so strong they nearly carried the model away—resulting in visuals that embody the overwhelming power of the natural world.

<Official website>
https://parco.jp/style/

  • 2025 AUTUMN グラフィック2025 AUTUMN Print ad
  • 2025 AUTUMN グラフィック2025 AUTUMN Print ad
  • 2025 AUTUMN グラフィック2025 AUTUMN Print ad
  • 足場が安定しない中での撮影Shooting in rough terrain
  • 撮影素材の確認中Checking the footage
  • 伊豆大島の広大な大地The vast land of Izu Oshima
  • 16mmフィルムを使用して撮影Shot on 16mm film
  • 強風のためモデルを支えるスタッフSupporting the model in the strong wind

(CREDITS)

  • Client
    PARCO CO.,LTD.
  • Production
    kirameki inc.
  • Creative Director
    Shinichi Yamashita(kokoroni)
  • Producer
    Masaru Kaku(kirameki inc.)
  • Producer (Shanghai)
    Tiantian
  • Production Manager
    Nao Inoue(kirameki inc.)
  • Director
    Aj Duan
  • Director of Photography
    Bowie
  • Photographer
    Effy Yu
  • Drone
    Keiichi Kitamura
  • Lighting Director
    Jialin Ren
  • Stylist
    Shotaro Yamaguchi
  • Hair Make
    Namiko Takemiya
  • Equipment
    sdodo studio
    MD vision
  • Editor
    Teng
    Hiroshi Matsuda
  • Color Grading
    Shi Wenlong / Sharon(WASH)
  • Sound Design
    ⅨYⅪ studio
    Teng
  • Casting
    GOLD CAST
  • Model
    MUOY
    CHIYO
  • Voice Over
    Henry Jen
  • Post Production
    Omnibus Japan
  • Mixing Engineer
    Teppei Ohno
  • DPE
    IMAGICA
  • 1st AC (Movie)
    Fang Xiaohe(sdodo studio)
  • 2nd AC (Movie)
    Cai Mengjie(sdodo studio)
  • Camera Assistant (Movie)
    Zhang Juntao(MD vision)
  • 1st AC (Photography)
    Yang Hao

(FEATURED WORK)