PARCO 2025年秋のキャンペーン映像のテーマは“Echoes of self”。情報に溢れる時代の中で、自分自身の内なる声に耳を澄ませる—。 壮大な自然を背景に、都市では得られない感覚や静けさを描き出しました。映像はファッション広告の枠を超え、「自己との再接続」を詩的に表現しています。プロダクションでは、世界各地から才能あるクリエイターをリサーチし、中国人ディレクターAj Duanを起用。DoP・Photographerを中国から招くなど多文化的な感性を融合させています。撮影は素晴らしい自然が広がる伊豆大島にて行い、16mmフィルムを採用。撮影当日はモデルが飛ばされそうになるほどの強風が吹き荒れており、まさに壮大な自然を感じる画となっています。
The theme of PARCO’s Autumn 2025 campaign film is Echoes of Self—an invitation to listen closely to one’s inner voice in an era overflowing with information. Set against a backdrop of majestic natural landscapes, the film captures a sense of stillness and perception that cannot be found in the city. More than a fashion advertisement, it is a poetic exploration of reconnection with the self.
For this production, PARCO conducted a global search for creative talent and brought on Chinese director Aj Duan. A diverse and multicultural sensibility runs through the project, with both the director of photography and photographer also coming from China. Filming took place on the strikingly beautiful island of Izu Ōshima, using 16mm film to capture the raw texture of nature. On the day of the shoot, fierce winds swept across the island—so strong they nearly carried the model away—resulting in visuals that embody the overwhelming power of the natural world.
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