JINS Switch
JINS Switch 「今日は、色メガネにしよう。」

(FILM)

1本でメガネにもサングラスにもスイッチする「JINS Switch」のプロモーション。
着用モデルには8人のインフルエンサー起用し、カラーバリエーション豊富な商品の世界観と手軽にスイッチが可能な機能性をスチル×モーションの掛け合わせで表現しました。

Promotion video for “JINS Switch”, a product able to switch between eyeglass and sunglass in one go.
8 influencers were appointed as models. With the combination of still and motion graphics, the product video showcases the product’s diverse color variation, as well as its convenience of being able to switch between eyeglass and sunglass in one go.

(CREDITS)

  • Client
    JINS Inc.
  • Production
    kirameki inc.
  • Producer
    Tetsuya Fukushima(kirameki inc.)
  • Production Manager
    Yosuke Mimori
    Ken Miyajima
    Junko Murakami
  • Director
    Takahiro Aoki(qomunelab)
  • Photographer
    KINYA OTA(MILD)
  • Stylist
    Rieko Sanui
  • Hair&Make-up
    KOUTA(GLASSLOFT)
  • Retouching
    Takeshi Fukunaga(VITA)
  • Sound Effect
    Watanabe Hiroshi(Panpot)
  • Mix Engineer
    Kanako Kawase(Ray)
  • VFX Supervisor
    Takahiro Ota(KASSEN)
  • VFX Lead Designer
    Tomoyo Akiyama(KASSEN)
  • VFX Assistant Producer
    UMA Otsuka(KASSEN)
  • VFX Producer
    Yusuke Makita(KASSEN)
  • Motion Graphics
    Makoto Endo(TICKET)
  • Location Coordinator
    Morihiro Hata(EIGHT by TEN)
  • Casting
    Hironobu Funabiki(e-Spirit)
  • Model
    Akihisa Shiono
    Nozomi Hanayagi
    Ruka Nishinoiri
    Ema & Eri Tanioku
    Amy
    So Morozumi
    Nairu Yamamoto

(FEATURED WORK)